SUPER BOWL 54 TV ADS: Can Any Healthcare Company Exceed The Success Of A Family-Owned Business Ad From Super Bowl 51?
by John G. Baresky on 02/01/20The Super Bowl is a global event; marketers and advertisers invest millions in audience research and testing plus media ad spending to air the best television commercials money can buy
Numerous healthcare, pharmaceutical, business services, consumer product, technology, automobile, fast food and insurance companies will be vying for audience attention and audience recall with big budget ads. How well will they succeed in achieving their KPI metrics and ROI goals?
Amazingly, a nondescript family-owned business achieved global notoriety and greatly exceeded their KPI and ROI goals with one ad during Super Bowl 51
This is how a humble, regional building material supply company with a modest budget outperformed global Fortune 500 companies in marketing strategy, execution and return on investment:
- Quality story line with clear and meaningful messaging
- Strong brand and company identification elements
- A unique campaign strategy that aligned network television, website and social media venues to effectively engage audiences worldwide
Learn how to apply their insights, strategies and tactics to develop more effective marketing and advertising campaigns in 2020
Read this how-to case study article and then ask yourself why more healthcare, pharmaceutical and other businesses are not following this example to increase the effectiveness of their television, digital and social media marketing programs.
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